Tuesday, March 27, 2007

Logo Design: Petpasta.com

As an animal lover myself, I consider it entertaining drawing various animals as subjects in artworks and cartoon characterization. Integrating animals within logos can itself be a creative undertaking, and a challenge since they can be represented in countless ways (from basic suggestive shapes and strokes to realistic illustrations to comic characters). I remember a favorite logo I made a few years back, and I realized how satisfying making logos with animals in them can be.

2x2 Animal Clinic Concept 1

A recent project offered another opportunity to integrate one of my favorite animals: man's best friend, the dog. The client, Petpasta.com is a new line of high end dog snacks. The product they offer is all natural, with no salt or preservatives, so they wanted the logo to represent this. The market is for the higher end boutique type pet shops as well as breeders, trainers and especially the show dog circuit.

For this project, I summoned some of my cartoon characters which started out as doodles. I introduce two of my dog characters: Chewy and Claire!

Dog Characters


Since the company manufactures dog food, I thought the logo should somehow be packaged in a familiar shape, using friendly and eye-catching designs that could stand apart from other pet products. I started with the main text, encasing it in a bone shape with familiar dog paws and cappelleti shapes. Font used was modified Cooper Black.

PetPasta 1

To make the logo more noticeable, I added a blast at the back, colored green to complement the brown of the logo, to facilitate the "all-natural" feel of the image.

PetPasta 2

Finally, a dog character had to be placed. The logo, even without the dog character may already work on its own, but the character adds a friendliness to the logo. Chewy was chosen, since Claire may be too high-class looking to cater to all dog owners. Now, Chewy looks like he's endorsing the food product, and he's happy about it... Thumbs up!

PetPasta Final

Now I would like to present the good souls that served as inspiration to this project, without their licks, purrs and tail wags, this logo wouldn't be that successful.

Good Souls

2 comments:

STEVEN DOWNHAM CANTOR FITZGERALD AND FREEMASONRY said...

HI GOOD FELLAS. I'M STEVEN DOWNHAM FROM CANTOR FITZGERALD LONDON, KNOWN AS " THE CITI'S CHE GUEVARA ( CAUSE OF THAT, NAZIFASCIST BANKERS FROM SG WARBURG, FIRST, AND CREDIT SUISSE, SECOND, BOTH FIRED ME.. I HOPE THAT WDN'T HAPPEN AGAIN, NOW, WITH CANTOR FITZGERALD LONDON, TO TELL THE TRUTH, BUT I'LL GO AHEAD WITH SCREAMING AND SHOUTING VIA INTERNET, ANYWAY, IN AN EXTREMELY REBEL WAY.. IF NOT, WHY SHOULD THEY CALL ME "CITI'S CHE GUEVARA"?!)!!!
https://www.linkedin.com/in/steven-downham-099a3942
I'M AN HIGH DEGREE FREEMASON ( AND THAT PROTECTS ME A LOT... THEY ALWAYS FIND ME A NEW PLACE WHERE TO GO TO WORK, WHEN I NEED IT.. AND WITHIN MINUTES.. TIME OF A PHONE CALL...IS JUST A QUESTION TO TAKE THEM OUT FOR A FUNNY NIGHT.. GIVING THEM LOT OF SEX WITH KIND OF SILVIO BERLUSCONI'S HOT UNDER AGE BITCHES.. GIVING THEM LOT OF DRINKS...GIVING THEM GOOD CASH FOR THEIR VICES... GIVING THEM LOT OF WHITE LINES... AND AT THAT POINT... WITHIN 24 HOURS.. IF I NEED IT... I WD GET A NEW JOB). BEING A FREEMASON, I USUALLY GET VERY BRIBED TOO. ESPECIALLY FROM ITALY, VIA MY EX COLLEAGUE, A VERY CRIMINAL GUY, CLOSE TO MAFIA AND NDRANGHETA: ANGELO BOCCHINO, EX CANTOR FITZGERALD MILAN, NOW BY VILLA VIGNOLA HOTEL AND RESTAURANT IN VASTO ( WHERE HE WASHES LOT AND LOT OF ASSASSIN CASH IN A VERY EMERGING MAFIOSA PART OF SOUTH OF ITALY: MOLISE AND FOGGIA AREA).
https://it.linkedin.com/in/angelo-bocchino-66180529
SINCE VIEW DAYS I AM ALSO A BRAND NEW EXTREMELY REVOLUTIONARY INVESTIGATIVE JOURNALIST! ANTI STINKY NAZIFASCIST DONALD TRUMP, BORIS JOHNSON, THERESA MAY, NIGEL FARAGE, DAVIDE SERRA, MATTEO RENZI, MARIA ELENA BOSCHI, MATTEO SALVINI FROM LEGA LADRONA, VERY PEDOPHILE SILVIO BERLUSCONI, AS WELL AS MARINA BERLUSCONI, FEDELE CONFALONIERI, ENNIO DORIS, MASSIMO DORIS, ANDREA CINGOLI, EDOARDO LOMBARDI, ALBERTO NAGEL, PAOLO BARRAI ( ALIAS BASTARD KILLER TRANSVERSAL WORLDWIDE NEW P 2)!

STEVEN DOWNHAM - FREEMASONRY -CANTOR FITZGERALD said...

HI SEXY BABIES AND GOOD FELLAS. I'M STEVEN DOWNHAM FROM CANTOR FITZGERALD: THE MOST CORRUPT SALES TRADER OF THE CITY! NOT JUST CAUSE I LIKE BRIBES BUT ESPECIALLY CAUSE I’M AN HIGH DEGREE FREEMASON. EVERYONE WANTS TO SEDUCE ME WITH DIRTY CASH, BITCHES, COCAINE (BERLUSCONI’S STYLE)!


FIGLIO DI PUTTANA ANGELO BOCCHINO (VILLA VIGNOLA HOTEL AND RESTAURANT VASTO)! LAVA TANTI SOLDI DI MAFIA E CAMORRA. SPECIE DEI CAMORRISTI MOCCIA (NOTI ASSASSINI: PADRONI DEL MOLISE). SON STEVEN DOWNHAM, SUO EX COLLEGA ( CANTOR FITZGERALD). LO SMERDERO'!

CIAO A TUTTI. PER ORA, QUI A SEGUITO, IL TESTO IN INGLESE. APPENA TROVO IL TEMPO, QUI, NELLA CITY DI LONDRA, PREPARERO' ANCHE IL TESTO IN "BERLUSCONICCHIO". VAMOS, VAMOS, VAMONOS!
HI SEXY BABIES AND GOOD FELLAS. I'M STEVEN DOWNHAM FROM CANTOR FITZGERALD LONDON, KNOWN AS " THE CITI'S CHE GUEVARA (CAUSE OF THAT, NAZIFASCIST BANKERS FROM SG WARBURG, FIRST, AND CREDIT SUISSE, SECOND, BOTH FIRED ME.. I HOPE THAT WDN'T HAPPEN AGAIN, NOW, WITH CANTOR FITZGERALD LONDON, TO TELL THE TRUTH, BUT I'LL GO AHEAD WITH SCREAMING AND SHOUTING VIA INTERNET, ANYWAY, IN AN EXTREMELY REBEL WAY.. IF NOT, WHY SHOULD THEY CALL ME "CITI'S CHE GUEVARA"?!)!!!
I'M AN HIGH DEGREE FREEMASON ( AND THAT PROTECTS ME A LOT... THEY ALWAYS FIND ME A NEW PLACE WHERE TO GO TO WORK, WHEN I NEED IT.. AND WITHIN MINUTES.. TIME OF A PHONE CALL...IS JUST A QUESTION TO TAKE THEM OUT FOR A FUNNY NIGHT.. GIVING THEM LOT OF SEX WITH KIND OF SILVIO BERLUSCONI'S HOT UNDER AGE BITCHES.. GIVING THEM LOT OF DRINKS...GIVING THEM GOOD CASH FOR THEIR VICES... GIVING THEM LOT OF WHITE LINES... AND AT THAT POINT... WITHIN 24 HOURS.. IF I NEED IT... I WD GET A NEW JOB). BEING A FREEMASON, I USUALLY GET VERY BRIBED TOO. ESPECIALLY FROM ITALY, VIA MY EX COLLEAGUE, A VERY CRIMINAL GUY, CLOSE TO MAFIA AND NDRANGHETA: ANGELO BOCCHINO, EX CANTOR FITZGERALD MILAN, NOW BY VILLA VIGNOLA HOTEL AND RESTAURANT IN VASTO ( WHERE HE WASHES LOT AND LOT OF ASSASSIN CASH IN A VERY EMERGING MAFIOSA PART OF SOUTH OF ITALY: MOLISE AND FOGGIA AREA).
https://it.linkedin.com/in/angelo-bocchino-66180529
SINCE VIEW DAYS I AM ALSO A BRAND NEW EXTREMELY REVOLUTIONARY INVESTIGATIVE JOURNALIST! ANTI STINKY NAZIFASCIST DONALD TRUMP, BORIS JOHNSON, THERESA MAY, NIGEL FARAGE, DAVIDE SERRA, MATTEO RENZI, MARIA ELENA BOSCHI, MATTEO SALVINI FROM LEGA LADRONA, VERY PEDOPHILE SILVIO BERLUSCONI, AS WELL AS MARINA BERLUSCONI, FEDELE CONFALONIERI, ENNIO DORIS, MASSIMO DORIS, ANDREA CINGOLI, EDOARDO LOMBARDI, ALBERTO NAGEL, PAOLO BARRAI ( ALIAS BASTARD KILLER TRANSVERSAL WORLDWIDE NEW P 2)!