I made this logo for an exclusive upper class after school club for teenage girls. They organize activities ranging from drama, music, IT and many more. They wanted a new logo that was colorful but very professional. It must be very classical to reflect their clientele yet still have an element of excitement. The logo should have character to it, something different and attractive so they could use this as a powerful marketing tool. They specifically did not want any figures of girls in the logo but don't mind abstract vector faces.
These were my initial drafts, and for some of these drawings, I actually did not follow the specifications of the client (no figures of girls) but thought of presenting what it would look like if it did have these figures. Sometimes, if I feel strong about an idea even if the client was very specific, I would go ahead and present these as exploratory ideas.
It turned out they liked the versions with the figures. The design process involved combining elements from each draft concepts until we reached the final design.
For logo concepts and designs, illustration and other graphic design needs, you may contact me at firstname.lastname@example.org .