Sunday, May 23, 2010

Logo Design: Baker’s Confetti

One of my recent logo creations involved one of my favorite things: baking! Well, not really. I'm not that much of an expert in baking, my skills limited to simple cookies and cupcakes, but I can say, I'm very good in eating what other people has baked! Anyway, the challenge of creating this logo is to capture the magic of baking, and with a very enticing company name, the logo should be as well.

Baker's Confetti carries the sweetest, best-tasting bottled sprinkles around. Their products are formulated with the finest ingredients, and were created with even the most discriminating consumer in mind. They wanted a logo with business professional style, but must be trendy and memorable as well. Their target audience is the typical home baker/candy maker, small bake shop/ice cream shop owner and the run-of-the-mill sprinkle aficionado (anyone with a sweet tooth!) The logo should represent quality, be memorable and visually attractive.

Sometimes, before I set myself into creating a logo, I select keywords to guide me through the process. And for this one, I specifically chose "magic" as the name of the company pretty sets it up… "baker" and "confetti". The confetti part is easy. I can create a logo with sprinkles about it, but that would be too common. So I had to illustrate the baker and confetti in a sort of magical way… After a few swings using simple geometric shapes in my vector program (I didn't go through pencil sketches for this one), and choosing a "delicious" font (which I edited slightly to balance it out) to go with it, I came up with this.

BakersConfettiB

And on light background.

BakersConfettiA

It was an instant favorite, and a personal one for me as well. Definitely one of my most memorable creations. Baker's Confetti is yet to launch their website and release their products, but they have a blog which features some recipes, and a facebook account as well.

1 comment:

Logo Gravity said...

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