Monday, February 23, 2009

Logo Design: Law of Attraction Experts

I recently designed a logo for a new company called "Law of Attraction" whose mission is to provide a constant stream of inspirational, life-changing, timeless resources including courses, seminars, audios, books, events, free stuff, etc to assist people, kids and families on their journey toward enlightenment. I myself have seen the popular self-help film "The Secret" and I'm sure people would be familiar of the onslaught of books released about the "secret" which was supposed to have "travelled through centuries" to reach the viewer. I was very curious then what the "secret" was, and I soon learned that the secret is the Law of Attraction, a principle that "posits feelings and thoughts can attract events, from the workings of the cosmos to interactions among individuals in their physical, emotional, and professional affairs." It's basically positive thinking but more. I generally agree with the principle and how it seemed to work in my daily life and complement my faith… Don't you notice how when you generally feel depressed and negative about yourself, everything about you seemed to be negative towards you to? When you start the day happy and exude a positive vibe, everything seems to go oh so well!

The company needed a logo that speaks to both men and women, is easy to read, simple...spiritual and intelligent. They supposed that "Law of Attraction" should convey the spiritual side and the word "Experts" should convey the dynamic energy of the experts: the ability to help change people's lives and fast-track them to where they want to go. With this general description they provided, I somehow knew that I was going for something that would rely on typographic design. Since "Law of Attraction" would be spiritual, it needed to use a font that looked antique and wise. The word "Experts" should be bold and respectable. I presented 2 initial arrangements, one framed in a circle and the other one, where the word "Experts" is encased in a scroll or flag:

They immediately liked the second version but suggested in toning down the ornamentations around the capital letters of "Law of Attraction".

From here on, all that were needed were minor adjustments to the font and color treatments. Notice how I modified the tail part of the "n". In the first one, the tail curves inwards and makes the "n" looks illegible especially in smaller sizes. I curved it outwards.

But in the end, we settled with the straight down version. These were subtle modifications but were very important when it comes to readability.

With the general design of the logo finished, I provided them with possible colored versions, ranging from deep blue, violet and gold.

I'm really glad they liked the logo and how it fits their company's mission. I positively believe that it will serve their company well.

Matthew 7:7-8 "Ask, and it shall be given you; seek, and ye shall find; knock, and it shall be opened unto you: For every one that asketh receiveth; and he that seeketh findeth; and to him that knocketh it shall be opened."