Sunday, December 12, 2010

Logo Design: Cassiopeiae Sweets


It's the season again for joy and merriment and what better way is there to make hearts happy but through gift-giving. And you're always sure to win through a box of delectable fudge cake… or some zesty lemon cashew… or some sweetly intoxicating fruit cake… I better stop there, because there's more ways than these that Cassiopeiae Sweets can offer.

Coming home from a 2-year stint as pastry chefs in the world's first seven-star hotel, the Burj Al Arab of Dubai, my sister, Gelyn and her friend Marge decided to venture into creating their own cake and pastry business. They invested on my mom's sought after and time-tested recipes (my mom's Solita's Kitchen), and actually improving on it by perfecting its taste and presentation using the skills and experience they gained from abroad. Looking at their first batch of sweets, one couldn't deny the effort put into the presentation (how often do you find authentic gold leaf as garnish?) and more so to its rich flavor. I couldn't prevent myself from helping out in the best way I can… by creating their logo brand.

They chose the name "Cassiopeiae" because it creates an image of stars shining in the night sky, something that they aim to emulate through their creations. After some brainstorming about the name (and we did have some interesting debates), I sat down to draw some working concepts. I started selecting fonts, and worked on the graphic around it.



And after some deliberations, the final design was chosen. It wouldn't be a surprise though that I would also be tasked to create their label design. Simple and homegrown.


Highly recommended and it doesn't matter whether you have a sweet tooth or not. Great gifts especially for the holiday season. Scroll down on the pdf viewer below for their products.

For inquiries and orders, call Gelyn at 09166438963 or Marge at 09178250705.

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